Port Jefferson, NY - The CASRO Institute for Research Quality (CIRQ) has awarded its first certification to Maritz Research Inc. for the ISO 20252 standard for market, opinion and social research.
ISO 20252 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Process standards outlined in ISO 20252 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects. Adherence and accreditation to such standards provides a basis of confidence for clients and other constituencies that the work produced is being executed with quality processes and controls in place. Implementation of this ISO standard improves an organization’s productivity and efficiency by creating clear lines of accountability, reducing errors and rework, shortening cycle times, and reducing costs.
"I was most impressed with the great auditing crew from CIRQ," said Cathy Becker, Business Process Manager, Maritz Research - Automotive Research Group. "The experience was informative and focused - the ISO 20252 standard really fits our business. I’m actually looking forward to the future audits, which is something I never said in the past!"
Maritz Research, Inc. provides custom marketing research services to both consumer and business-to-business marketers, with a focus on these specific industry sectors: Automotive, Financial Services, Hospitality, Retail, and Technology/Telecommunications. Typical projects include the measurement of customer satisfaction, as well as the measurement of employee and channel partner attitudes and behaviors as they relate to customer satisfaction. CIRQ auditors, all of whom have extensive experience in the market research industry, examined procedures at Maritz’s Fenton, MO, Maumee, OH, Oakbrook, IL, Kirksville, MO, and Overland Park, KS locations. Additional Maritz locations will be audited during the CIRQ Surveillance Audits.