Nielsen Consumer LLC dba NIQ BASES

Statement of Applicability – Effective 18 June 2025
NIQ BASES is a global market research company with a focus on helping our clients (primarily FMCG manufacturers) with brand renovation, the launch of new products or services, and developing new marketing activations. We give practical, action-oriented insights underpinned by predictive models. The majority of our work is online and quantitative in nature.  Our largest single market is the US, and we are choosing to certify this market to ISO 20252:2019 in accordance with Annexes A, E & F.

Annex A – Sampling. Excluded: A.3, A.5
Annex E – Self completion
Annex F – Data management and processing. Excluded F.2, F.5.2

NIQ BASES has elected to exclude Annexes B, C and D from this attestation.

Certificate Number: 4627-1172101624
Original Date:  20 June 2025
Latest Issue Date:  20 June 2025
Expiration Date:  19 June 2028

The CIRQ Certification Mark is the property of the Insights Association and is subject to the restrictions established in the Terms of Use for the CIRQ Certification Mark as references in the CIRQ Quality Manual.