Statement of Applicability – Effective 1 August 2025

Toluna Inc. is a provider of first-party data and research services collected from consumers and B2B audiences. The scope of services includes end-to-end research, the Toluna Start DIY research platform, and sample-only sample provision in markets across the globe. This attestation covers services for quantitative online work executed for clients based in the United States and will exclude all non-quantitative, non-online methodologies as well as Toluna’s healthcare division.

In accordance with ISO 20252:2019, Toluna, Inc. attests to Annexes A & E, and has elected to exclude the requirements of Annex B, C, D and F from this attestation.

Annex A Sampling including access panels: Toluna recruits and manages its own panel, which is blended with partner sample sources via its proprietary router algorithm.

Annex E Self completion: Toluna mainly uses online self-completion methodologies through serviced and DIY setups.

Certificate number: 4717-1181120924
Original Date:
  4 August 2025
Latest Issue Date: 4 August 2025
Expiration Date:  3 August 2028

The CIRQ Certification Mark is the property of the Insights Association and is subject to the restrictions established in the Terms of Use for the CIRQ Certification Mark as references in the CIRQ Quality Manual.