How many of these misconceptions have you heard about ISO 20252:2019? Run your curser over any of the myths below to learn the truth.
ISO defines best practices, but not how your org has to satisfy them. The market research standard is surprisingly flexible!
Your ISO certification requirements are customized to your business, for your benefit.
The certification process is proven efficient, designed to help you complete the requirements as quickly as possible.
ISO’s cost is scalable! Plus, you’re likely already doing 80% of what’s needed. Only way to find out is to ask.
RFPs are easier. Training is easier. Compliance is easier. And if a cataclysm forces you to pivot, you’ll be ready.
In 2019, the market research standard was revised and expanded to encompass the entire project lifecycle.
Not only is ISO for orgs of every size, certification is easier to achieve the smaller you are. So get started early!
Only ISO is a third-party validation of your best practices. It’s not duplicative to Codes of Ethics; it’s complementary.