Our Mission

The #QualityForAll Initiative is a global education campaign. It raises awareness of ISO 20252:2019 certification as a pathway to increasing brand demand for data quality and consumer trust in the insights industry. #QualityForAll was founded in partnership by the Certification Institute for Research Quality (CIRQ) and Full Circle Research, and welcomes every organization in the MRX industry to join the fight for highest-quality market research and service.

The path to quality is right in front of us.


Leverage ISO certification to align best practices across the industry, without sacrificing competitive advantage


Form a task force to build a universally accepted definition of quality based on those best practices


Increase the chasm between those who are certified and those who are not, thereby forcing brands to demand higher quality insights and increasing customer trust