#QualityForAll Welcomes Chris Foley of MedSurvey as Its Newest Ambassador
April 14th, 2025
The #QualityForAll initiative, a global campaign working to increase adoption of the ISO 20252 market research and insights standard for best practices, proudly announces the appointment of Chris Foley, Director of Data Operations/ISO Quality Manager at MedSurvey, as its newest Ambassador.
As a long-time advocate for operational excellence, Foley brings over two decades of experience in data operations and compliance to the #QualityForAll mission. In his new role, he joins current Ambassadors Alexandrine de Montera, Chief Product Officer/ISO Quality Officer at Full Circle Research, and Sanjeev Dixit, Vice President/ISO Quality Manager of Reason Research in helping drive awareness, education and commitment to the ISO 20252 standard across the insights industry worldwide.
“Quality isn’t just a goal—it’s a responsibility,” said Chris Foley, reflecting on his appointment. “I’m proud to align with an initiative that isn’t afraid to challenge the status quo and advocate for stronger standards in best practices across the entire research ecosystem.”
The #QualityForAll initiative was launched in 2022 by the Certification Institute for Research Quality (CIRQ) and Full Circle Research, in partnership with leading organizations across the insights space. It aims to make ISO 20252 more accessible, understandable and actionable for research firms of all sizes—whether they’re exploring certification, currently certified or simply seeking to improve internal processes.
“We’re thrilled to welcome Chris as an Ambassador,” said Juliana Wood, Managing Director of CIRQ. “His operational expertise and commitment to meaningful, measurable quality makes him a natural fit for this movement. Our goal is to create a community of professionals who lead by example—and Chris does exactly that.”
In addition to its Ambassador program, #QualityForAll is supported by a growing roster of endorsing organizations who have publicly committed to championing industry best practices, including CRIC, ESOMAR, GRBN, Insights Association, ISO Audit Solutions, MRII, MRS, Quirk’s Media and TMRE.
About #QualityForAll
#QualityForAll is a global advocacy initiative that raises awareness and adoption of ISO 20252:2019—the international standard for market, opinion and social research, including insights and data analytics. Through a coalition of Ambassadors and Endorsers, #QualityForAll empowers researchers to prioritize data integrity, fraud prevention and transparent best practices. Learn more at https://www.cirq.org/qualityforall.
About MedSurvey
MedSurvey is a medical market research company headquartered in Eastern Pennsylvania, with over 40 years of experience serving the insights community. The company partners with agencies and consulting firms to gather quality data among healthcare professionals and patients globally. MedSurvey focuses on building strong, long-term relationships with its clients, with an emphasis on transparency and experienced talent, and invests heavily in developing innovative solutions for medical market research.
About CIRQ
A subsidiary of the Insights Association, the Certification Institute for Research Quality (CIRQ) was established to provide assessment and certification services to market research firms seeking compliance with ISO 20252 and ISO 27001. A nonprofit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its clients’ research process management and data security systems. Fully accredited by ANSI’s National Accreditation Board (ANAB), CIRQ operates independently under the oversight of an independent Board of Directors and undergoes annual evaluations by external ISO certification authorities.
