Certification Institute for Research Quality (CIRQ) Partners with Full Circle Research to Increase Global Data Quality, Launches #QualityForAll

The Certification Institute for Research Quality (CIRQ), in partnership with Full Circle Research, announces today the launch of their #QualityForAll initiative. The program’s mission is to raise awareness of ISO 20252:2019 certification as a pathway to increasing brand demand for data quality and consumer trust in the insights industry.

“ISO 20252 certification does not define quality; its framework gets us on the same page, without sacrificing our competitive advantages,” says Full Circle Co-CEO, Adam Weinstein. “Only by aligning our interpretations of ‘best practices’ can we build a universally accepted definition of what quality is. From there, the divergence between those certified and those not will widen. Clients’ expectations will increase and, by default, brands will be forced to follow suit.”

“Certification to the ISO 20252 standard is more affordable and attainable than businesses realize,” said CIRQ Managing Director, Juliana Wood. “In fact, most organizations already have 80% of the benchmarks in place. #QualityForAll aims to dispel misconceptions around ISO, opening the door to standardizing quality and paving the way to turning the tide across our industry.”

#QualityForAll is a multi-channel, multi-stage initiative with industry support worldwide. At launch, Endorsers include CIRQ, Insights Association (IA), ISO Audit Solutions, Quirk’s, Market Research Institute International (MRII), Market Research Society (MRS) and The Market Research Event (TMRE). The program is also supported by MRweb and Women In Research (WIRe). #QualityForAll will feature Ambassadors from companies certified to ISO 20252, to help dispel misconceptions about the level of effort involved in meeting the standard. The program’s first Ambassador is Olivia Trujillo, Full Circle’s ISO Quality Manager.

“I am both thrilled and honored to represent Full Circle and our ISO experience,” said Ms. Trujillo. “I see benefits of certification with every RFP we win, and I encourage every business across our industry to learn how ISO can impact their own bottom lines and our industry as a whole.”

To learn more about ISO certification or becoming an Endorser or Ambassador, contact Juliana Wood at juliana.wood@cirq.org

About ISO

The International Organization for Standardization (ISO) is a worldwide federation of national standards bodies, recognized globally as the authority on quality management. ISO members are national standards organizations that collaborate in the development and promotion of international standards, including those for the insights and market research industry. Learn more at iso.org

About CIRQ

The Certification Institute for Research Quality (CIRQ) is a subsidiary of the Insights Association, and was established in 2009 to provide audit and certification services to market research, insights and data analytics firms seeking certification to ISO 20252:2019 Market, opinion and social research, including insights and data analytics. CIRQ also offers audit and certification services for ISO 27001 Information technology – Security techniques – Information security management systems. A 501(c)(6) non-profit entity, CIRQ is fully accredited by the American National Accreditation Board (ANAB) and complies with ISO the standards for requirements for certification bodies. CIRQ is managed with oversight from an independent Board of Directors and undergoes an annual ANAB assessment that confirms its ongoing conformity to ISO requirements. Learn more at cirq.org

About Full Circle Research

Named the 2021 Panel Company of the Year by The Marketing Research and Insight Excellence awards (powered by Quirk’s), and four-times included on Inc. 5000’s list of Fastest-Growing Companies in America (2017, 2019, 2020, 2021), Full Circle was the first and only US-based, online consumer sample provider to earn ISO 26362 certification, is currently certified to ISO 20252 and remains the only company to offer HoNoR (Holistic Next-level Research®). This enhanced survey experience is unprecedented and automated—a marriage of advanced technology, flexible community strategies and industry-leading quality controls that gives business decision-makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely pro-active, consultative experience delivered by a diverse team of experienced industry veterans. Learn more at ilovefullcircle.com