Sanjeev Dixit of Reason Research Named #QualityForAll Ambassador
June 8, 2022
#QualityForAll, a global initiative focused on raising awareness and adoption of ISO 20252:2019, proudly announces Sanjeev Dixit, Vice President and ISO Quality Manager at Reason Research, as its newest Ambassador.
With nearly a decade of experience leading ISO initiatives, Dixit brings a deep, practitioner-level perspective to the importance of industry-wide standards. After guiding Reason Research through its ISO 20252 certification in 2016, Dixit has continued to champion transparency, structure and quality at every phase of the research process. Today, he is recognized not only as a subject matter expert in ISO implementation but also as a passionate advocate for scalable systems that empower companies of all sizes.
“ISO has given us structure, peace of mind and a clear differentiator in a competitive space,” said Dixit. “But most of all, it’s helped us scale without compromising quality. I’m honored to support #QualityForAll and help raise awareness for the standard that’s shaped how we grow.”
The #QualityForAll initiative was created to dispel long-standing misconceptions about ISO 20252—that it’s only for large corporations or panel providers—and instead position the standard as both attainable and valuable for businesses of any size. As the second official Ambassador, Dixit joins Olivia Trujillo, Sr. Business Unit Leader and ISO Quality Manager at Full Circle Research, in promoting adoption, education, and practical implementation of ISO 20252.
“Sanjeev has firsthand experience demonstrating how ISO certification helps younger, growing companies lay the foundation for long-term success,” said Juliana Wood, Managing Director of CIRQ. “His insights are vital to showing others that quality isn’t just achievable—it’s an accelerator.”
About Reason Research
Located in Philadelphia, Reason Research is the go-to ATU specialist for life science companies looking to track launches, optimize performance, and stay ahead in competitive markets. With over a decade of focused expertise, we bring a flexible ATU framework tailored to HCPs, Patients, and Caregivers alike. Our seasoned team pairs modular survey design with seamless global execution to uncover the clear, actionable insights that drive strategic decisions. Powered by a proven process and backed by our Responsiveness Guarantee, we help brands build momentum at launch and sustain it throughout the product lifecycle.
About #QualityForAll
#QualityForAll is a global advocacy initiative that raises awareness and adoption of ISO 20252:2019—the international standard for market, opinion and social research, including insights and data analytics. Through a coalition of Ambassadors and Endorsers, #QualityForAll empowers researchers to prioritize data integrity, fraud prevention and transparent best practices. Learn more at https://www.ilovefullcircle.com/
About CIRQ
A subsidiary of the Insights Association, the Certification Institute for Research Quality (CIRQ) was established to provide assessment and certification services to market research firms seeking compliance with ISO 20252 and ISO 27001. A nonprofit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its clients’ research process management and data security systems. Fully accredited by ANSI’s National Accreditation Board (ANAB), CIRQ operates independently under the oversight of an independent Board of Directors and undergoes annual evaluations by external ISO certification authorities.
