Our Mission

The #QualityForAll Initiative is a global education campaign. It raises awareness of ISO 20252:2019 certification as a pathway to increasing brand demand for data quality and consumer trust in the insights industry. #QualityForAll was founded in partnership by the Certification Institute for Research Quality (CIRQ) and Full Circle Research, and welcomes every organization in the market research and insights industry to join the fight for highest-quality market research and service.

The path to quality is right in front of us.


Leverage ISO certification to align best practices across the industry, without sacrificing competitive advantage

Champion the third-party audit as a marker of best practices and quality output

Increase the chasm between those that are certified and those that are not, thereby forcing brands to demand higher quality insights and increasing customer trust