Myths and Facts
How many of these misconceptions have you heard about ISO 20252:2019? Run your curser over any of the myths below to learn the truth.
Myth No. 1ISO is rigid
ISO defines best practices, but not how your org has to satisfy them. The market research standard is surprisingly flexible!
Myth No. 2ISO is one-size-fits all
Your ISO certification requirements are customized to your business, for your benefit.
Myth No. 3ISO is time-consuming
The certification process is proven efficient, designed to help you complete the requirements as quickly as possible.
Myth No. 4ISO is too expensive
ISO’s cost is scalable! Plus, you’re likely already doing 80% of what’s needed. Only way to find out is to ask.
Myth No. 5ISO is a standard I’ll never need
RFPs are easier. Training is easier. Compliance is easier. And if a pandemic forces you to pivot, you’ll be ready.
Myth No. 6ISO is only for panels
In 2019, the market research standard was revised and expanded to encompass the entire project lifecycle.
Myth No. 7ISO is for big companies
Not only is ISO for orgs of every size, certification is easier to achieve the smaller you are. So get started early!
Myth No. 8ISO is redundant
Only ISO is a third-party validation of your best practices. It’s not duplicative to Codes of Ethics; it’s complementary.