Quality for All – Endorsers and Ambassadors2022-12-07T19:58:08+00:00

Endorsers & Ambassadors

The #QualityForAll Initiative is a global education campaign that employs a peer-to-peer tactic to raise awareness of ISO 20252:2019 certification—the internationally recognized market research and insights standard—as a pathway to increasing the data quality collected by market research methodologies. Our Endorsers and Ambassadors are key components to our mission’s success, and we appreciate their participation!

To learn more about our Endorser and Ambassador programs, or for any media inquiries, please contact Juliana Wood at juliana.wood@cirq.org or 202-270-6318.


How do Endorsers support #QualityForAll?2022-12-07T19:28:14+00:00

Our Endorsers allow us to publish their logos on our marketing assets and grant us access to in-kind or deeply discounted advertising opportunities, including social posts, webinars and more. There is no sponsorship fee required to be a #QualityForAll Endorser. All costs are subsidized by CIRQ and Full Circle Research.

Why do Endorsers choose to support #QualityForAll?2022-12-07T19:27:40+00:00

By supporting #QualityForAll, Endorsers reinforce their commitment to increasing quality across the market research and insights industry. Every opportunity available, #QualityForAll marketing materials include our Endorsers’ logos and messaging, to amplify their global reach. #QualityForAll also acts as a connector for our Endorsers, unifying influential organizations worldwide under a single goal.

Who are #QualityForAll Endorsers?2022-12-07T19:27:12+00:00

These are organizations that publicly state their support of the initiative’s mission. For a current list of Endorsers, visit our home page.


How do Ambassadors support #QualityForAll?2022-12-07T19:30:05+00:00

#QualityForAll Ambassadors are proud to be featured in our marketing collateral, case studies and presentations—none of which costs them a dime. Ambassadorship is subsidized by CIRQ and Full Circle Research.

Why do Ambassadors choose to join #QualityForAll?2022-12-07T19:29:40+00:00

First and foremost, our Ambassadors join the initiative because they believe that the ISO 20252:2019 market research standard has the power to increase quality across our industry. They are passionate advocates for our mission, who can walk the talk. Concurrently, our Ambassadors see the value in publicly promoting their association with ISO 20252 and the #QualityForAll brand.

Who are #QualityForAll Ambassadors?2022-12-07T19:29:00+00:00

#QualityForAll Ambassadors are ISO Quality Managers or other leadership team members who publicly share their experiences with ISO 20252:2019.



The #QualityForAll Initiative raises awareness of ISO 20252:2019 certification as a pathway to increasing brand demand for data quality and consumer trust in the insights industry across the globe. #QualityForAll was founded in partnership by the Certification Institute for Research Quality (CIRQ) and Full Circle Research, and welcomes every organization in the MRX industry to join the fight for highest-quality market research and service. To learn more, visit cirq.org/qualityforall.

Social Media2022-12-07T19:31:52+00:00

Please add the following when posting in reference to #QualityForAll

  • #QualityForAll
  • #ISO20252
  • @Certification Institute For Research Quality
Use of The #QualityForAll Initiative2022-12-07T19:31:21+00:00
  • Please use The #QualityForAll Initiative for the first mention
  • Following that, #QualityForall can be used
  • Do not make #QualityForAll a possessive (NO #QualityForAll’s); in this case, try “initiative’s”


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