Full Circle’s Alexandrine de Montera Joins Global #QualityForAll Initiative as Newest Ambassador
January 3, 2025
#QualityForAll, the international initiative championing ISO 20252 certification across the insights industry, is thrilled to welcome Alexandrine de Montera, Chief Product Officer and ISO Quality Officer at Full Circle Research, as its newest Ambassador. In her dual role—leading product strategy while overseeing ISO compliance—she brings a rare combination of operational depth, industry foresight and advocacy for scalable quality practices.
She assumed the role of ISO Quality Manager following long-time Full Circle team member Olivia Trujillo, who helped steward the company’s ISO certification responsibilities during a pivotal period of growth. With Full Circle expanding its global footprint and commitment to continuous improvement, the baton was naturally passed to de Montera—who brought with her a deep understanding of the ISO 20252 standard and a personal passion for advancing quality across the research ecosystem.
“As Full Circle’s ISO Quality Manager and CPO, I see firsthand how quality can transform a company’s trajectory—from project execution to client trust,” she said. “I’m honored to support #QualityForAll and help more organizations realize that ISO 20252 is not a burden—it’s a blueprint for long-term success.”
In addition to her leadership at Full Circle, she now serves as Board Chair for CIRQ, further reinforcing her position at the intersection of industry quality, standardization and education. As an Ambassador, she joins Sanjeev Dixit of Reason Research in championing ISO 20252 certification as a scalable, accessible standard that enhances research integrity and transparency at every level.
“Alex’s leadership in both operations and certification makes her uniquely equipped to advance this initiative,” said Juliana Wood, Managing Director of CIRQ. “Her experience as Full Circle’s CPO and her new role as Board Chair at CIRQ ensure the #QualityForAll message is grounded in action, not just advocacy.”
About Full Circle Research
Named Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s) and certified to ISO since 2014, Full Circle Research leads the industry in online data quality. A co-founder of the #QualityForAll global ISO awareness campaign and fully GDPR-compliant, Full Circle continues to push boundaries in research excellence. The company’s award-winning fraud-prevention technologies, including HoNoR® and Watchdog™, ensure immediate access to the highest-quality data while its InstaConnect® programmatic solution captures hard-to-reach audiences with precision and accuracy. A six-time Inc. 5000 Fastest-Growing Company and recipient of multiple workplace awards (including Best Places to Work), Full Circle is known for its consultative, client-first approach and industry-leading innovations.
About #QualityForAll
#QualityForAll is a global advocacy initiative that raises awareness and adoption of ISO 20252:2019—the international standard for market, opinion and social research, including insights and data analytics. Through a coalition of Ambassadors and Endorsers, #QualityForAll empowers researchers to prioritize data integrity, fraud prevention and transparent best practices. Learn more at https://www.ilovefullcircle.com/
About CIRQ
A subsidiary of the Insights Association, the Certification Institute for Research Quality (CIRQ) was established to provide assessment and certification services to market research firms seeking compliance with ISO 20252 and ISO 27001. A nonprofit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its clients’ research process management and data security systems. Fully accredited by ANSI’s National Accreditation Board (ANAB), CIRQ operates independently under the oversight of an independent Board of Directors and undergoes annual evaluations by external ISO certification authorities.
